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mobile-app-marketing

Basic Marketing for Your App

When it comes to mobile app marketing, creating a mobile website is not enough. You’ll need to nab the smartphone generation’s attention, and persuade them to use your app.

It is hugely important for mobile app developers Los Angeles to know how to spread the word about their apps. Here are some basic marketing tips:

Make Your App Useful

People are not always interested in something they don’t need. So, the first thing you should do when marketing your app is to make it useful and attractive to the general public. An app should not necessarily be an extension of your online store or website.

Seek the Services of App Marketing Agencies

Mobile app marketing agencies are a very important part of the Android app development industry. These agencies specialize in marketing almost all types of apps. Popular marketing agencies include Appular, Appency and Appspire.me.

To find more marketing agencies, simply search them on Google. You can enter something like “mobile app marketing agency”.

Mobile Advertising

If you choose to use PPC advertising, consider placing ads on mobile devices. Search engines like Google offer mobile ads. Such ads target mobile users searching on their devices.

Guest Blogging

Guest blogging is one of the best ways of building an audience. Regularly post content promoting your app on various technology blogs, and you’ll be surprised how useful guest blogging is.

Social Advertising

Social advertising allows you to target people by interests and demographics. If you already know the likely users of your app, you can specifically target them and ensure they click on your ads.

Most iPhone app developers Los Angeles use social advertising to market their apps.


Halcyon Innovation is a mobile app development company based out of Los Angeles. To start building apps for your business, contact Halcyon Innovation.

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