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Should You Trust Digital Wallets?

Summary: Digital wallets are the latest in online merchant accounts. But, are they truly a safe alternative?

The versatility and functionality of digital wallets put them in a league of their own. However, there are still some minor concerns that you should be aware of prior to placing your full trust into this technology. Now, in order to understand whether or not digital wallets are right for you, you’ll want to see what types of challenges digital wallets are facing today and what they are doing to overcome them. This article will cover all aspects of these challenges so you can determine if this new technology is perfect for you.

Secure Technology or Fraudulent Magnet?

First off, it should be understood that a digital wallet isn’t easy for an outside to gain access to. While nothing is immune to outside hackers, digital wallets utilize an advanced encryption method to ensure that each and every transaction remains private and secure. This brings up the point of finding a secure platform to work with. Be sure that every merchant account provider that you look into has the latest in security technologies.

Digital wallets never release an account number to a retailer. Because everything is “tokenized”, which means that the transaction takes places within a single session, you’ll find that it leaves behind little to no trace of personal activity. Now, every transaction number is unique and no account data is attached to it, so thieves are less likely to try and snuff out an account number or any other valuable data that links directly to your funds. Without access to this data, cyber criminals are less likely to gain access.

App-Based Digital Wallets

Another security implementation that digital wallets are using these days is password or fingerprint technologies. Since most digital wallets are based on mobile apps, they’ll require you to create a secure password and/or input a fingerprint for access purposes. Keeping your phone on you at all times is relatively ideal to keep your wallet protected, but it doesn’t beat creating a secure password.

Most of the time, thieves that gain access to accounts do so by breaking a simple password like “rabbit4” or “Jeremy1”. Instead, if it allows, combine numbers, letters and symbols to maximize your account’s security – and be sure to write it down in the case you forget it. Doing this will deter hackers from gaining access to your account and stealing personal information and funds. Remember, you always have the option of resetting your account remotely by logging into the app from a desktop or laptop.

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Hi-tech kitchen gadgets coming soon

Silicon Valley disruption has affected so many parts of our lives. There are startups like Uber and Airbnb that have become the catalysts for large levels of change in their respective industries. Although these can’t be classified as disruption, tech-driven change is starting to make its way to home appliances. Here are some of the changes to expect in standard home appliances in the near future:

Ovens

Recently an oven was released that can be controlled by a smartphone and has a camera built-in. The user can monitor the level of cooking through the video and control various parameters of the cooking process. Expect this to become a feature of ovens and ranges in the near future.

Washing machines

Connected washing machines will let us control the washing machine and provide notifications when cycles are complete. Put the clothes and detergent in and then start the cycle from the smartphone. Expect to be able to queue wash, spin, and dry cycles.

Air conditioners

Another appliance that will benefit from remote-control is the air conditioner. Current models have only one method of programming and it is limited to a single one and the trigger. Aside from control using a smart home hub, individual units can be controlled with vendor apps.

The future is looking good for hub driven automation as well as by vendor apps. The only danger is that some vendors might require lock-in to benefit from a connected ecosystem of appliances.

Basic Marketing for Your App

When it comes to mobile app marketing, creating a mobile website is not enough. You’ll need to nab the smartphone generation’s attention, and persuade them to use your app.

It is hugely important for mobile app developers Los Angeles to know how to spread the word about their apps. Here are some basic marketing tips:

Make Your App Useful

People are not always interested in something they don’t need. So, the first thing you should do when marketing your app is to make it useful and attractive to the general public. An app should not necessarily be an extension of your online store or website.

Seek the Services of App Marketing Agencies

Mobile app marketing agencies are a very important part of the Android app development industry. These agencies specialize in marketing almost all types of apps. Popular marketing agencies include Appular, Appency and Appspire.me.

To find more marketing agencies, simply search them on Google. You can enter something like “mobile app marketing agency”.

Mobile Advertising

If you choose to use PPC advertising, consider placing ads on mobile devices. Search engines like Google offer mobile ads. Such ads target mobile users searching on their devices.

Guest Blogging

Guest blogging is one of the best ways of building an audience. Regularly post content promoting your app on various technology blogs, and you’ll be surprised how useful guest blogging is.

Social Advertising

Social advertising allows you to target people by interests and demographics. If you already know the likely users of your app, you can specifically target them and ensure they click on your ads.

Most iPhone app developers Los Angeles use social advertising to market their apps.


Halcyon Innovation is a mobile app development company based out of Los Angeles. To start building apps for your business, contact Halcyon Innovation.