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Should You Trust Digital Wallets?

Summary: Digital wallets are the latest in online merchant accounts. But, are they truly a safe alternative?

The versatility and functionality of digital wallets put them in a league of their own. However, there are still some minor concerns that you should be aware of prior to placing your full trust into this technology. Now, in order to understand whether or not digital wallets are right for you, you’ll want to see what types of challenges digital wallets are facing today and what they are doing to overcome them. This article will cover all aspects of these challenges so you can determine if this new technology is perfect for you.

Secure Technology or Fraudulent Magnet?

First off, it should be understood that a digital wallet isn’t easy for an outside to gain access to. While nothing is immune to outside hackers, digital wallets utilize an advanced encryption method to ensure that each and every transaction remains private and secure. This brings up the point of finding a secure platform to work with. Be sure that every merchant account provider that you look into has the latest in security technologies.

Digital wallets never release an account number to a retailer. Because everything is “tokenized”, which means that the transaction takes places within a single session, you’ll find that it leaves behind little to no trace of personal activity. Now, every transaction number is unique and no account data is attached to it, so thieves are less likely to try and snuff out an account number or any other valuable data that links directly to your funds. Without access to this data, cyber criminals are less likely to gain access.

App-Based Digital Wallets

Another security implementation that digital wallets are using these days is password or fingerprint technologies. Since most digital wallets are based on mobile apps, they’ll require you to create a secure password and/or input a fingerprint for access purposes. Keeping your phone on you at all times is relatively ideal to keep your wallet protected, but it doesn’t beat creating a secure password.

Most of the time, thieves that gain access to accounts do so by breaking a simple password like “rabbit4” or “Jeremy1”. Instead, if it allows, combine numbers, letters and symbols to maximize your account’s security – and be sure to write it down in the case you forget it. Doing this will deter hackers from gaining access to your account and stealing personal information and funds. Remember, you always have the option of resetting your account remotely by logging into the app from a desktop or laptop.

Bio submitted by Charge.com: Searching for a tried and true Internet credit card processing service that values security and functionality? Visit the experts at Charge.com for more information.

Setting up a wireless network

For home and small offices, getting specialist engineers to do a site survey is both expensive and excessive. If you want to follow a similar process as the professionals, follow the four-step process below to assess, test and adjust your wireless network for optimum performance:

Investigate

In this step determine the type of connection you have, if can you use third party routers, and if you can move the location of the router. Also, note if it’s possible to run a cable from the router to any other equipment, if not wireless extenders are the only option. Make a note of the requirements, such as the number of people who will use the network and from where in the building.

Plan

Use a rough floor plan along with the data from step one to map out where you need to install additional access points. When looking at the radius of the coverage from each router/access point, look at the specifications of the device and assume half that number. That number will account for obstruction and walls on the strength of the signal.

Test

For this step, you will need at least a single access point in addition to the router. Place the access point according to the plan in step two. Test the speed from each location against a baseline from the router or close to it.

Adjust

Based on the results from Step three, move the access point and router around for the best coverage. Be prepared for some compromises or the need for more access points for certain areas.

Mobile Marketing Tips for Local Customers

Search engine optimization is a field that has grown prodigiously since its early days; part of its expansion has involved developing into sub-categories. If you’re the owner of a small business that services the nearby area, using local search engine optimization is important as is employing mobile optimization techniques.

Proper Citations
When you want to succeed with CA SEO, you need to ensure that your citations are correct across all mobile listings and sites. People who access your business information on their phones might want to come to your company right away, and an incorrect citation precludes them from doing so.

Easy Access
If potential customers come to your site and it is slow and bogged down with advertisements, they cannot quickly access the information that they want. A large part of California search engine optimization is ensuring that your website moves smoothly no matter what type of device people use to access it.

Many Features
As you are reviewing your website and optimizing it for mobile devices, you may have some features that you want to cut. While polishing and editing are parts of the process when it comes to California SEO, you also want to provide customers with the full appearances. For example, some people may want to simply browse on their phones while others are interested in making a purchase right away.

Having local customers means that you need to properly address their needs, and combining local SEO with mobile optimization can provide your business with a need boon.
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Sticky Web Media is a top California SEO agency specializing in Web marketing and search optimization.

iOS flaws that hijack iPhones patched by Apple

People believe that iPhones are secure, however new reports out today have Apple scrambling to fix vulnerabilities that are actively being exploited.

There are three flaws that have come out, and all are known as 0-day (zero day). These flaws were previously unknown and based on what some users are saying has been in use for years. At least from 2014.

The flaws allow the attacker (or government in this case) to take over a victim’s phone when they click on a link in a text message. This description of the flaw is according to Lookout a cybersecurity firm that looks for security holes in mobile products, and Citizen Lab at the University of Toronto’s Munk School of Global Affairs.

“This is the most sophisticated bad actor we have ever seen targeting mobile phones out in the wild,” said Mike Murray, vice president of security research at Lookout.

The Spyware was discovered when pro-democracy activist Ahmed Mansoor received two text messages promising “secrets” about prisoners tortured in United Arab Emirates jails. He was immediately suspicious as he has been the target of Malware before and has been jailed for activism before. The past incidents of Malware have been traced back to the UAE government by security researchers.

Apple has since released a new version of iOS that fixes the flaw and is encouraging all users to update to the latest version as soon as possible. Fortunately this should protect users from this immediate threat as Apple’s devices are update more regularly than Android.

Basic Marketing for Your App

When it comes to mobile app marketing, creating a mobile website is not enough. You’ll need to nab the smartphone generation’s attention, and persuade them to use your app.

It is hugely important for mobile app developers Los Angeles to know how to spread the word about their apps. Here are some basic marketing tips:

Make Your App Useful

People are not always interested in something they don’t need. So, the first thing you should do when marketing your app is to make it useful and attractive to the general public. An app should not necessarily be an extension of your online store or website.

Seek the Services of App Marketing Agencies

Mobile app marketing agencies are a very important part of the Android app development industry. These agencies specialize in marketing almost all types of apps. Popular marketing agencies include Appular, Appency and Appspire.me.

To find more marketing agencies, simply search them on Google. You can enter something like “mobile app marketing agency”.

Mobile Advertising

If you choose to use PPC advertising, consider placing ads on mobile devices. Search engines like Google offer mobile ads. Such ads target mobile users searching on their devices.

Guest Blogging

Guest blogging is one of the best ways of building an audience. Regularly post content promoting your app on various technology blogs, and you’ll be surprised how useful guest blogging is.

Social Advertising

Social advertising allows you to target people by interests and demographics. If you already know the likely users of your app, you can specifically target them and ensure they click on your ads.

Most iPhone app developers Los Angeles use social advertising to market their apps.


Halcyon Innovation is a mobile app development company based out of Los Angeles. To start building apps for your business, contact Halcyon Innovation.