Summary: Social media is a powerful tool that is underutilized by most B2B companies.
Social media marketing has been known to best suit Business to Consumer (B2C). However, Business to Business (B2B) companies can also utilize this marketing strategy to help place their company on the map.
However, B2B brands are hesitant when it comes to integrating social media marketing.
Why?
Plain and simple, manufacturers do not know how to effectively utilize social media marketing.
Here are some tips on how you can use social media to bring more publicity to your company.
Everyone Loves YouTube
If you’re searching for a video online, chances are the search engines will direct you to YouTube. It shouldn’t come as a surprise that YouTube gets over 1 billion visits every month.
With the appropriate content, you can offer product training to those that are searching for educational industry content. For instance, a portable power supply how-to video can showcase how to effectively clean and set up a portable power unit for those that lack the knowledge. And, by incorporating your business name within the video content, you’ll be able to show off your experience as well as provide a link back to your home page for products and services.
Facebook Can Promote Your Brand
Facebook has a casual feel to it, but don’t be fooled, it can be a powerful social network for creating business connections. Manufacturers can gain meaningful connections via Facebook and perhaps obtain a few leads if utilized properly.
Now, one of the things you’ll have to do is to create a company profile on Facebook with the aim of gaining a fan base as well as “likes”. Focus on a positive brand-solidifying message that showcases what you do. Be transparent, but also don’t share every aspect of your company. You want to garner interest from the public, but if they find something that they don’t like on your page, it could potentially be a deal breaker for them.
Prepare numerous photos, posts, graphs, and even videos to post. And, always be consistent with your updates as well. Consumers that see posts coming in once every 2 months aren’t likely to be a fan of your page. Also, it’s important to acknowledge your fan base as constant communication with your consumers can lead to future business endeavors.
